With the 'credit crunch' affecting the cashflow of many gyms, it is time for many of you to look at the bottom line of your business to see how to improve the flow of money in and out. Whilst you may be in the business of keeping people fit, at the core of your business is the need to make money - or go to the wall. At a time when cash strapped gym owners need to update equipment, the need to make and to save money has never been greater.

Cutting business operating expenses whilst still providing the level of equipment and service that clients expect is never an easy task. Trying to save money by cutting corners achieves nothing if it creates problems in the future, such as disatisfied clients who will go elsewhere. If you need to update you could consider buying cheaper makes but will these have the luxury feel your clients expect? An alternative is to buy expensive gym equipment but at substantially reduced prices - but how?

Buying reconditioned high quality exercise equipment is the route of many savvy gym owners, who buy from reputable companies who offer value-for-money and often similar warranties compared to new machines. Good-as- new often reads as good for your bank balance! However, the same care needs to be taken to select the right equipment and company as for a 'brand new' refit. Research is necessary - it could save you a fortune.
How to Select Reconditioned Gym Equipment


* Do your homework and shop around. Think about your needs and take time to plan your ideal layout.

* Does the company have sufficient reconditioned stock to allow you to choose exactly what you need?

* What is the history of the machines. How long were they originally used for and how long can you expect them to last?

* Are your supplier's customers happy with their purchases? Ask for a list of previous customers and find out if they have experienced any problems with the equipment or level of service.

* Does the equipment come with a guarantee or warranty and how long does it last?

* Can the supplier offer technical support and regular maintenance?

* What quality standards and tests are the suppliers applying to the machines - are they rigorous enough?

* How long has the supplier been in business? A guarantee and back-up service can only last as long as they do.

If your gym equipment is technically up to scratch but the upholstery is looking a bit worn, a simple upholstery repair or update can make all the difference. However, it is important to have the upholstery and equipment professionally inspected, as sometimes repairs are simply not cost efficient. Transforming your gym equipment may simply be a case of changing the colour of the upholstery and decor to breathe new life into your gym surroundings, saving you unnecessary downtime and expense.

There are a few companies that offer reconditioned equipment and upholstery repairs, and it is important to check them out and make sure they are reliable. For instance, Sportsafe UK (0844 581 0550), based in Colchester, Essex, who have been in business for 30 years, offer certified pre-owned equipment under the Still Novo label, reconditioned by Technogym and backed by a one year guarantee, nationwide technical support and with the option of a regular maintenance contract. Their reconditioned equipment is renewed and tested to meet the same performance criteria as brand new equipment. They are also able to advise on updating and designing your gym area. Do your research, pick the brains of your chosen supplier and, above all, put them to the test. Make your needs clear to them but be open to new ideas and suggestions - they could save you a tidy sum.

If your cashflow does not allow for considering refurbishment at the present time, it is important to at least make sure your equipment is kept up to scratch with regular maintenance and repair. If your equipment is out of use due to breakdown your clients could be frustrated if they cannot do their usual full routine, and if it keeps happening they may simply vote with their feet - and leave. If you need spares in a hurry Sportsafe UK, one of the leading sports products and spares suppliers in the U.K., can offer parts at extremely competitive prices with quick delivery and various service options.

Considering reconditioned exercise equipment can free up funds, providing you with the opportunity to add other equipment as and when needed. At the very least, keeping your equipment in tip-top condition is necessary, but with careful planning and regular maintenance this should save you money in the longterm. Quality gym equipment by itself will not make your business successful, but wasting time and money, in a period of economic downturn, on poor quality or faulty equipment could break it. The balance between top quality equipment, highly trained staff and client retention may be the key to survival in these difficult times.



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